frame

To present or formulate something in a particular way that shapes how it is understood; to put into a frame; to construct.

• framework/ˈfreɪmwɜːk/(n)框架；结构
• framing/ˈfreɪmɪŋ/(n)框架；构建方式

• frame a question
• frame an argument
• how it is framed
• frame the debate
• framing effect
• frame the issue

1. 1.How you frame a problem has a profound effect on what solutions seem plausible — reframing it often opens new possibilities.
2. 2.The negotiators were careful to frame the deal as a mutual gain rather than a compromise by either side.

• present/prɪˈzɛnt/— put forward
• formulate/ˈfɔːmjʊleɪt/— express clearly
• position/pəˈzɪʃən/— place in a particular context

from Old English "framian" = to benefit, to make progress; later "to construct"