aesthetic

(adj) Relating to beauty or the appreciation of beauty; pleasing in appearance. (n) A set of principles or a particular style governing the look of something.

• aesthetics/ɛsˈθɛtɪks/(n)美学
• aesthetically/ɛsˈθɛtɪkli/(adv)从审美角度

• aesthetic appeal
• aesthetic value
• aesthetic pleasure
• minimalist aesthetic
• visual aesthetic

1. 1.The building's aesthetic appeal lies in its clean lines and natural materials. (adjective)
2. 2.The brand cultivated a distinct aesthetic — muted tones, sans-serif fonts, and lots of white space. (noun)

• artistic/ɑːˈtɪstɪk/— relating to art or creative skill
• visual/ˈvɪʒuəl/— relating to sight — narrower

from Greek "aisthetikos" (perceptive) — "aisthanesthai" (to perceive) — originally about sensory perception, narrowed to beauty in the 18th century